Behind The Zippers

We’ve been there: standing at the gate, watching airlines measure bags like Olympic judges, and hearing “you’ll have to check that” with a smile that costs €70.

FlyOn started as a real WTF moment—you know, the “why-the-fee?!” kind. That spark turned into WTF: Wear To Fly, a brand built for travelers who pack smart, move light, and refuse to play by the airline rulebook. Our mission? Create clever travel gear that doubles as a hack, without sacrificing style, comfort, or conscience.

What began as a scrappy idea (and a very overloaded coat) turned into a Kickstarter success—backed by over 250 travelers from 30+ countries, all fed up with carry-on drama. Together, we built more than just a jacket. We built a movement.

Handcrafted at the Diana Yanes Consulting studio in Milan, Italy, using SEAQUAL® YARN—a high-quality fiber made from marine plastic and post-consumer waste—FlyOn is designed with intention: 14 smart pockets, RFID-blocking layers, water repellence, and everyday practicality, all wrapped into one sleek silhouette.

But FlyOn wasn’t made in a vacuum. We’ve walked every step of this journey with our community, gathering feedback, improving every stitch, and shaping an experience—not just a product. From campaign updates to sizing sessions, we listened, tweaked, and grew—together.

We’re a small team with a big goal: to design gear that gives travelers freedom, not friction. No fluff. No fast fashion. Just smart design with a global mindset and a little attitude.

 

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